.png)
Bricks & Wood
a shoe lookbook campaign
Team Members
Director & Photographer — Nick Mar
PA & Stylist — Chris Reyes
PA — Amy Shao
Model — David So
Project Summary
Bricks & Wood collaborated with New Balance to create two different silhouettes that play into their campaign slogan, “A Different Kind of Bounce”. The slogan aims to showcase how basketball footwear has transcended beyond the hardwood and into streetwear.
Creative Brief
This campaign will be produced in two sections; product and lifestyle photography. The aim is to use product shots to display the closeup details of the shoe, including its 3M feature, while using lifestyle photography to visually showcase the campaign slogan
Planning & Research
The focus of the shoot was broken out into three categories: Fabric & Flow, The Look, and The Poses. I wanted to use abstract poses that had a contemporary look that would complement the outfits and produce an elegant feel to the shots. In addition, I wanted to add a piece of red fabric to create some contrast and make it feel more elegant.
With the look, I wanted to feature the outfits in nature settings to create some beautiful visual contrast with the model. The
THE FINAL RESULT
Design Mockups
