Brand Photoshoot Concept

Project Summary

In this case study, we delve into my creative approach to a photoshoot designed for contemporary fashion brands like Uniqlo, Zara, or Gap. The project aimed to spotlight two striking suits—one in classic black and the other in vibrant red—through a unique and sophisticated lens. The objective was to present these pieces in a way that balances bold visual impact with refined elegance, showcasing each suit’s distinctive character while maintaining a cohesive and stylish aesthetic.

Team Members

Director & Photographer — Nick Mar

Production Assistant — David Ho

Model & Stylist — Marcus Cheung

THE FINAL RESULT

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Planning & Research

The focus of the shoot was broken out into three categories: Fabric & Flow, The Look, and The Poses. I wanted to use abstract poses that had a contemporary look that would complement the outfits and produce an elegant feel to the shots. In addition, I wanted to add a piece of red fabric to create some contrast and make it feel more elegant.

With the look, I wanted to feature the outfits in nature settings to create some beautiful visual contrast with the model. The